S-Class second act
Encouraged by strong Ponton S-Class sales of 57,253 sold (55,279 220S/1,974 220SE) between 1956-1959, Mercedes’ next act for the S-Class was focused on capturing an increased share of the newly prosperous motoring public both at home and abroad as the ’60s unfolded. The Ponton’s decidedly rounded ’50s design would give way to a second generation S-class which offered a style not entirely consistent with the firm’s teutonic design sensibilities and one highly influenced by North American tastes. The design studio headed by Karl Wilfert managed to pay homage to the tail fins so idolized by America in the latter 50’s yet retain Mercedes’ globally recognizable face and functional overall design ethos. Restraint, a trait studiously overlooked in Detroit at the time, was the key and the resulting new sedan was lower, wider and dare we say, moderately chic.
Light years ahead of the Ponton on all fronts, the ‘Fintails’ as they would soon be known became exceptionally durable and enjoyable sedans for the S-Class buyer of the early ’60s. The platform was groundbreaking and featured:
- Padded dashboards
- Rigid central passenger compartments
- Crushable unit body zones to absorb collision forces
- Fuel injection (220SE)
- Massive trunk capacity (50% greater than that of the Ponton)
- Fully Automatic transmission (Aug 1962)
- Optional disc brakes (Aug 1963)
Replacing the aging Adenauer
Replacing the stately 300d Adenauer in 1961 required a serious move up market for the Fintail and resulted in the sumptuous 300SE/SEL. To the casual observer the new flagship sedan was a dressed up 220SE but the improvements were far deeper that. Filling the gap between the outgoing 300d and the upcoming automotive masterpiece, the 600 Grosser, required a very special specification indeed. As with the Adenauer before it, the opulent new 300SE/SEL was a diplomatic favorite and could be found in many an embassy garage. Queen Juliana of the Netherlands favored one of just a handful of the long wheelbase 300SEs equipped with a divider window. Carrying the 112 type designation, these lovely sedans were rather exotic for their time and formed the basis for a successful production sedan racing campaign. In addition to the heavily adorned coachwork the 300SE also featured:
- 160hp M189 series alloy 3-liter six cylinder
- Four wheel Dunlop disc brakes
- Standard power steering
- Wooden dashboard
- Self-levelling pneumatic suspension
- Front and rear armrests
- Power radio antenna
- Optional long wheelbase edition
- Optional divider window between front and rear seats.
Fins fade away
Production of the 220S/SE and the 300SE sedans ceased in 1965 as the next generation S-Class neared production. A final fintail S model, the 230S, arrived in 1965 and was offered through 1968, overlapping the arrival of the next iteration of the luxurious S-class in 1966, the 108 series.
The 108 sedans would become the first truly distinct ‘S’ class whose prestige was not compromised by having to share its platform with down market, stripped, gasoline 4 cylinders and diesels. The quirky Fintail S models acquitted themselves exceptionally well and found a massive 275,060 new owners from 1959 through 1968. Interest today in fine examples of S-Class Fins is gradually rising as enthusiasts begin to appreciate the model’s superb build quality, driving comfort and unique styling. And they are still one of the most affordable collectible MB S-Models.
roy spencer/editor mercedesheritage
photography/daimler media – unknown